Sunday, April 27, 2008

SINGAPORE: New media masterplan will focus on talent

The government will put in 'significant' resources into developing home-grown talent and attracting skilled foreigners, as part of a new masterplan to transform Singapore into a vibrant media hub.

Its aim is to make the country the best place to develop, host and distribute media content, said Dr Christopher Chia, chief executive of the Media Development Authority (MDA).

He offered a sneak peek of the Singapore Media Fusion 2015 masterplan at a briefing yesterday, and it was clear that talent was a key focus.

The media industry lives and dies by the talent it is able to attract, Dr Chia stressed.

The plan: Beef up the pool of people who can conceptualise and manage large creative projects like movies, as well as specialist professionals in ancillary fields such as intellectual property, media financing and media distribution.

All are necessary to support a growing media industry.

The budget for the plan, which replaced the Media 21 blueprint released five years ago, had yet to be finalised, but Dr Chia said it was clear it would be a 'significant investment' on the Government's part.

The Government will 'leave no stone unturned' to make it a reality because Singaporeans can look forward to many good-paying jobs in this fast-growing industry if it succeeds, he added.

Singapore's media sector includes traditional mainstream media houses like Singapore Press Holdings, which publishes The Straits Times, among other papers, broadcasters such as MediaCorp, and publishers like Wiley.

In recent years, Singapore has also attracted many international and new media players.

These include production houses like Mark Burnett Productions of TV Survivor fame and Japan's renowned Koei video game studio, which recently launched its made-in-Singapore online game in Japan. The game, known as Romance Of The Three Kingdoms Online, will be launched in Singapore soon.

Together, these companies generated $18.2 billion in revenues and employed 53,000 people in 2005.

Yesterday's briefing was organised by the MDA, the Economic Development Board and the Infocomm Development Authority of Singapore.

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