Tourism Western Australia’s marketing representation agency in Singapore and Malaysia, Xzodus, has appointed Ms Lucy Ong to the role of Marketing Manager – Singapore and Malaysia.
No stranger to the travel trade, Lucy was the Regional Marketing Manager – South East Asia for VisitBritain (formerly British Tourist Authority) for 11 years before leaving the industry in 2007 for a temporary family relocation to the USA.
During her time with Visit Britain, she played a key role in raising the profile of Britain through comprehensive joint marketing and training programs with the trade and media as well as undertaking research on the needs of the SE Asian travellers into Britain. She was also responsible for organising Destination Britain, a major trade event attracting over 200 Asia Pacific buyers and US sellers.
In addition, she played a key role in winning a Marketing award for the Singapore office for the Shop-Till-You-Drop campaign ran in conjunction with Maison de la France.
A graduate from the National University of Singapore in Business Administration, Lucy will be responsible for the overall management of TWA’s marketing activities in the Singapore and Malaysia markets. She joins the Xzodus team of Senior Consultants, Lee Ee Lian and Selena Oh, Marketing Executives Anne Chen (Singapore) and Jenny Chan (Malaysia), who work on the Tourism WA account.
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