CITIBANK Malaysia and the Singapore Tourism Board (STB) in Malaysia recently picked Raymond Siva as the lucky winner of the "Uniquely Singapore Mini Cooper Contest".
The contest attracted a large number of customers who only needed to buy a minimum S$50 worth of items in Singapore and SMS to register for the contest.
Siva was delighted to have participated in some retail therapy in Singapore."I didn't believe I had won a car, and not just any car but a snazzy Mini Cooper convertible! In fact, I came here just to make sure it wasn't some gag on me.
"It turned out to be a surprise. All that shopping I did over Christmas and New Year in Singapore was worth it, after all," said Siva.
The contest was on from Sept 15, last year to Jan 11 and was open to Citibank credit card members.
Other prizes included Creative Zen Stone Plus (MP3 player) and shopping vouchers, which were offered weekly to customers, who spent S$800 and above in a single day as well as 5X rewards points for purchases of S$300 and above per transaction on weekends during the campaign.
"This has indeed been a great experience as it is the first time we have conducted a campaign of this scale with the Singapore Tourism Board.
"At Citibank we want to deliver value to our cardmembers and giving away something as cool as this convertible is as much fun for us as it is for our winner!" said Vipin Agrawal, business director, Cards and Personal Loans for Citibank.
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