Singapore Tourism Board (STB), as the latest addition to its ‘2009 Reasons to meet in Singapore’ campaign, has launched the City Advantage tag for business travellers. The campaign promotes Singapore as a preferred MICE destination with a host of offerings ranging from dining to retail, and attractions to healthcare and wellness. More than 20 hotels have come together to offer privileges such as free unlimited Internet services, complimentary breakfast, accommodation extension and a host of other meetings packages. The City Advantage, which is exclusive to business travellers and delegates attending MICE events that are taking place in Singapore until December 2009, is distributed through hotels and to delegates upon registration at MICE events. Designed for both form and functionality, the City Advantage tag is compact and lightweight to suit the needs of business travellers.
“Through the City Advantage programme, we aim to showcase Singapore as a vibrant and cosmopolitan destination that offers memorable experiences for business visitors. Singapore delivers on this value proposition with the ‘2009 Reasons to meet in Singapor’ campaign, with business visitors gaining the added advantage of being able to experience the diverse leisure offerings in Singapore,” said Melissa Ow, Assistant Chief Executive, Business Travel and MICE Group, STB.
STB is also encouraging business delegates to tap on the benefits of the ‘Bring along a partner’ promotion, which features special deals for their partners such as dining and spa treatments. Information on the participating merchants under ‘2009 Reasons to meet in Singapore’ can be found on the City Advantage tag, along with contact numbers which business travellers can call to readily access taxi services, Goods and Services Tax (GST) refund and tourist information.
Elaborating on the City Advantage tag, Chew Tiong Heng, Director, Destination Marketing, STB said, “The objective of the City Advantage tag is to enhance and enrich the experiences of business visitors while they are in Singapore. The City Advantage tag and programmes under the ‘2009 Reasons to meet in Singapore’ campaign are all initiatives under BOOST (Building On Opportunities to Strengthen Tourism) to provide leisure and business visitors with value-enhancing packages and experiences. We would like to express our appreciation for the valuable efforts of our industry partners, in collaborating with the STB to develop these attractive promotions. We encourage all business travellers to take advantage of these exclusive promotions that stretch the dollar, and to enjoy Singapore’s stimulating destination offerings.”
STB launched BOOST, a SD 90 million initiative to help the tourism sector through the economic downturn. In the short term, BOOST aims to capture greater mindshare and maintain market share with ‘2009 Reasons to enjoy Singapore and ‘2009 Reasons to meet in Singapore’. Beyond these campaigns, BOOST also focuses on strengthening the sector by building capabilities, boosting collaboration with industry partners, and shaping the future of Singapore’s tourism sector.
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