Wildlife Reserves Singapore looks at aggressively promoting itself in the Indian market

Wildlife Reserves Singapore (WRS) which owns and operates Jorong BirdPark, Night Safari and Singapore Zoo is now promoting itself in the Indian market to increase Indian visitor arrivals. WRS is currently working closely with Singapore Tourism Board (STB) in India and is expanding its sales team operations in the country. It will soon undertake marketing and promotional efforts in India and also develop more programmes and menus catering to the Indian travellers needs.

Talking about the potential of Indian market, Isabel Cheng, Director – Sales, Marketing and Communications, Wildlife Reserves Singapore (WRS) said, “Being a part of the Brazil, Russia, India and China (BRIC) sector poised for immense growth, India will become more affluent and Singapore will be a key destination. Based on the data we have, the Indian market is important for us and we look forward to increasing numbers by creating top of mind recall and awareness of WRS among Indian travellers.” Cheng added, “Our sales team has started making forays into the Indian market and it has definitely paid dividends, as Indian visitors already make up about 20 per cent of all arrivals to all the three zoos. We will dedicate more resources to build the Indian market and will work even more closely with the Singapore Tourism Board in India to reach more Indian visitors.”

The Jurong Bird Park is dedicated to more than 600 species of birds numbering 8,000 and received nine lakh visitors last year. Night Safari is an internationally acclaimed world's first wildlife park for nocturnal animals and received 1.1 million visitors last year. The Singapore Zoo is home to over 2,500 creatures of 315 species, and is world famous for its 'open concept.' It received 1.6 million visitors from across the globe in 2008. Cheng said, “We hope that Indian visitors will be able to make a trip to all three parks which are thematically different from each other. Currently, at Jorong Bird Park and the Night Safari, Indian visitors are in our top tourist profiles.”

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