New GM at Singapore Airlines

Singapore Airlines the world's premier airline, has appointed Mr. Melvin NG as the General Manager for Sri Lanka. Mr. Melvin NG joined Singapore Airlines in the year 2002, and was involved in the Head Office Sales and Marketing Division for a period of five years. Later he was posted to the Singapore Airlines regional office located in Beijing, where he provided his services as the Regional Marketing Manager. He later served as the Manager for Northern China also in Beijing for a short period before being posted to Singapore Airlines in Colombo as the General Manager for Sri Lanka.

When asked as to how he plans to promote Sri Lanka, through Singapore Airlines Mr. Melvin said, "Sri Lanka is still a relatively unknown and unexplored destination amongst a majority of the international general public. However Sri Lanka is well known to many of the experienced international travelers mostly due to its scenic beauty and popular destinations. We have been working on promoting inbound tourism, focusing on markets such as China, Hong Kong, Taipei, Australia."

According to Mr. Melvin the travel industry in Sri Lanka in the future will be experiencing good times ahead with peace finally dawning and the environment becoming more conducive for international travel. This will also greatly benefit and boost the country's inbound travel industry as Sri Lanka has unlimited resources that have yet been untapped with regards to tourism and Singapore Airlines is currently working closely with the Sri Lankan Tourist Board in this regard. Outbound travel too is expected to increase significantly with effect from next year and many companies which cutback on their expenses due to the economic recession and the country's ongoing war are now optimistic that major industrial improvements will take place and that the travel industry will be in the forefront of many of these developments.

Speaking on their future plans Mr. Melvin said, "With the very much anticipated boom in tourism, we plan to reinstate daily frequency between Colombo and Singapore from the current 5x weekly flights, in April next year."


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